Barracuda’s Christmas Cracker of a Competition
- Date
- 12/10/2011
Christmas has come early for customers of the Barracuda Group as the pub operator goes live with its Grab a Gift campaign, giving away £6000 worth of fantastic prizes to those who register.
The competition is in the form of a Christmas Advent calendar which directs customers to Barracuda’s booking website, http://christmas.partyatthepub.co.uk/grab-a-gift-registration/.
From 24th November, those who sign up to Grab a Gift will have the chance to win up to £250 worth of prizes each day, ranging from iPods and digital cameras to tickets for a West End show. Each window on the calendar will reveal a prize that has been sponsored by a drinks supplier to Barracuda.
Simon Gaske, Sales & Digital Marketing Manager for Barracuda Pub Group said: “In the run up to Christmas we wanted to reward and engage with our customers in a way that it is fun and interactive, in addition to generating website traffic and awareness for the brands that we are in partnership with. We’ve worked closely with our partners, from Diageo to Kopparberg, to deliver enticing prizes on the Christmas Advent calendar.
“Each window on the calendar will reveal the prize donated by the sponsor and what the call to action is for our customers in order to redeem the prize. For example, under one calendar window, we’ll be asking our customers to post a picture of themselves enjoying a Smirnoff Ice in a Barracuda pub via Facebook. The customer that gets the most creative wins the prize!”
A spokesperson for Diageo said: “Barracuda’s innovative Christmas Grab a Gift campaign represents a fantastic opportunity for us to both support their digital growth aspirations and reach our end consumers during this vital trading period.”
